Hearth & Soul Offers a Unique Shopping Experience in St. Louis

Set up like a home, Hearth & Soul sells everything inside, from modern light fixtures to feather bow ties to specialty steak seasoning.

The brainchild of Susie Busch-Transou, Hearth & Soul is a home away from home.

The specialty boutique, located on Clayton Road in Ladue, offers a unique shopping experience, where you can find beautiful items for your home, your loved ones or yourself. From modern light fixtures to vintage area rugs and feather earrings to chocolate truffle tins, the carefully curated collection will warm your heart and feed your soul.

The freestanding store embodies Susie Busch-Transou’s passions, including friendship, hospitality and shopping, and it has a unique strategy: Everything is for sale.

Do you like that couch? It’s for sale.

Do you want that coffee table book about living in the mountains? It’s yours.

Do you look good in that sweater? Get it!

The interior is set up like a home, with a foyer, living room, dining room, kitchen, women’s closet, men’s closet and book nook, where you’ll find everything from Elena Ferrante’s Neapolitan Novels to Michelle Obama’s memoir.

“We hope that you get a warm and fuzzy feeling when you walk through the doors,” store manager Caroline Wright says.

Shopping with a Purpose

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Every month, Hearth & Soul features a candle, and 100 percent of the net profits from the sale of that candle go to a local nonprofit partner.

“It’s the gift that keeps on giving,” Wright says. “Through the program, we’ve gotten to meet so many amazing people and impact a lot of lives – just because of candles!”

Across the three stores, approximately 70 percent of the items are the same. In St. Louis, the rest of the pieces come from local artisans and makers.

“We’ve sourced local products in a multitude of ways, including visiting Procure at City Foundry where we were exposed to amazing women-owned brands,” Wright explains.

Plan Your Visit

Boasting a neighborhood feel in a big city, Hearth & Soul hopes to draw visitors from downtown St. Louis to Ladue. “We’re excited to bring tourists to this part of St. Louis,” Wright says. “This section of Clayton Road features curated shops, and we love being a pit stop on their shopping excursions.”

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